1. Introduction

Placid ("we," "our," or "us") operates an appointment booking platform for barbershops and salons. This Privacy Policy describes how we collect, use, and protect your personal information when you use our services.

2. Information We Collect

We collect the following types of information:

• Contact Information: Name, phone number, and email address provided during the booking process.
• Booking Information: Service selections, appointment dates and times, and barber preferences.
• Consent Records: SMS opt-in consent status, timestamp, source, and IP address for compliance purposes.
• Usage Data: Information about how you interact with our platform, including pages visited and features used.

3. How We Use Your Information

• To process and manage appointment bookings.
• To send appointment confirmations, reminders, and updates (with your consent).
• To provide customer support.
• To improve our services and user experience.
• To comply with legal obligations.

4. SMS Communications

Users who opt in to SMS communications may receive appointment confirmations, appointment reminders, scheduling updates, and customer support messages. Message frequency varies. Message and data rates may apply. Reply STOP to opt out and HELP for help.

SMS consent is not shared with third parties or affiliates for marketing purposes.

SMS consent is collected through an optional, unchecked checkbox during the booking process. Consent is not a condition of purchase or booking. You may opt in or out at any time.

We record consent details including the timestamp, source page, and IP address for compliance and audit purposes.

5. Data Sharing

We do not sell your personal information. We may share information with service providers who help us operate our platform (e.g., SMS delivery services, hosting providers) strictly for the purpose of providing our services. These providers are contractually bound to protect your data.

6. Data Security

We implement industry-standard security measures to protect your personal information, including encryption of data in transit and at rest, secure access controls, and regular security reviews.

7. Your Rights

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Opt out of SMS communications at any time by replying STOP.

8. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at [email protected].