1. Introduction

Placid ("we," "our," or "us") operates an appointment booking and AI communications platform for barbershops, salons, and other businesses, including an AI phone receptionist service. This Privacy Policy describes how we collect, use, and protect information when you use our services.

2. Customer Data Confidentiality

Placid treats the business, employee, staff, customer, caller, appointment, and communication information provided through the Platform ("Customer Data") as confidential.

Placid does not sell or rent Customer Data, and does not share Customer Data with unrelated third parties for their own marketing or commercial purposes.

Placid uses Customer Data only to provide, operate, support, secure, and improve the services requested by the customer. Access to Customer Data is limited to the customer’s own authorized users and to Placid personnel and service providers who need access to operate or support the Platform, subject to appropriate confidentiality and security obligations.

Placid relies on vetted service providers — such as cloud hosting, database, telephony, voice, messaging, email, payment processing, mapping, and artificial-intelligence providers — strictly to deliver the Platform’s functionality. These providers are permitted to process Customer Data only to provide their services to Placid and are not permitted to use Customer Data for their own independent purposes.

Placid may disclose information only where required by law or valid legal process, to protect the security, rights, or integrity of the Platform and its users, or when directed or authorized by the customer.

Placid does not sell Customer Data to artificial-intelligence providers and does not use Customer Data to train Placid’s own generalized AI models.

3. Information We Collect

We collect the following types of information:

• Contact Information: Name, phone number, and email address provided during the booking process.
• Booking Information: Service selections, appointment dates and times, and barber preferences.
• Consent Records: SMS opt-in consent status, timestamp, source, and IP address for compliance purposes.
• Usage Data: Information about how you interact with our platform, including pages visited and features used.

4. Voice Calls, Messages, and Records

Depending on the features a customer enables, the Platform may process and store:

• Business and location details, service menus, pricing, and hours.
• Employee and staff details (such as names, roles, schedules, and contact details).
• Customer and caller details (such as name, phone number, and email).
• Appointment and booking details.
• SMS message content exchanged through the Platform, and SMS consent records.
• For the AI receptionist, structured call records such as the caller’s name and number, the reason for the call, who was requested, and the outcome (for example, transferred or message taken), along with email notifications generated from those calls.

For voice calls, audio is processed in real time by our voice and telephony providers to understand the caller and generate responses. Placid stores structured call summaries and metadata as described above; it does not store verbatim call transcripts or long-term call audio recordings in its own systems. Payment card details entered for payments are processed by our payment providers and are not stored by Placid.

5. How We Use Your Information

• To process and manage appointment bookings.
• To send appointment confirmations, reminders, and updates (with your consent).
• To provide customer support.
• To improve our services and user experience.
• To comply with legal obligations.

6. SMS Communications

Users who opt in to SMS communications may receive appointment confirmations, appointment reminders, scheduling updates, and customer support messages. Message frequency varies. Message and data rates may apply. Reply STOP to opt out and HELP for help.

SMS consent is not shared with third parties or affiliates for marketing purposes.

SMS consent is collected through an optional, unchecked checkbox during the booking process. Consent is not a condition of purchase or booking. You may opt in or out at any time.

We record consent details including the timestamp, source page, and IP address for compliance and audit purposes.

7. Service Providers (Subprocessors)

We do not sell your personal information. To deliver the Platform, Placid uses the following categories of service providers, which may process Customer Data solely to provide their services to Placid:

• Cloud hosting, database, and application infrastructure (including our platform hosting provider and Amazon Web Services for file storage).
• Voice AI and call handling, used to answer calls, understand speech, and generate spoken responses (including Vapi, OpenAI, Deepgram, and ElevenLabs).
• Telephony and SMS messaging (Twilio).
• Payment processing (Square and Stripe). Card and bank details are handled by these payment processors; Placid does not store full payment card numbers.
• Transactional email delivery (Resend).
• Calendar and mapping services (Google), used for appointment synchronization and location/directions features.

Each provider is engaged to process Customer Data only as needed to operate the Platform and under confidentiality and security obligations. This list may be updated as the Platform evolves.

8. Data Security

We implement industry-standard security measures to protect your personal information, including encryption of data in transit and at rest, secure access controls, and regular security reviews.

9. Your Rights

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your personal information.
• Opt out of SMS communications at any time by replying STOP.

10. Google API Services User Data

Placid’s use and transfer of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Placid uses Google Calendar data only to provide calendar synchronization, check appointment availability, and create or manage appointment events requested by the authorized user. Google Calendar data is not used to train, fine-tune, or improve generalized artificial intelligence or machine learning models.

Placid does not sell Google user data. Google OAuth access tokens and refresh tokens are stored securely and used only to provide the Google Calendar functionality authorized by the user. Users can disconnect their Google account from Placid at any time.

11. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at [email protected].

Document History

Last updated: July 31, 2026

• Version 2.0 — July 31, 2026 — Added Customer Data Confidentiality section, service-provider (subprocessor) inventory, and voice/receptionist data-handling details; broadened scope to cover the AI receptionist and non-barbershop businesses.
• Version 1.0 — June 19, 2026 — Initial published policy.